Analysis
What an SEO Technical Specialist Actually Does (And Why Your Agency Needs One)
When I first started working with agencies as a white-label technical SEO audit provider, I noticed a pattern. The teams that moved fastest on fixes were the ones that had a dedicated SEO technical specialist in-house or on retainer. The agencies that struggled? They were the ones treating technical SEO as something a generalist could handle between content updates and link building. There is a real difference between knowing what a canonical tag does and understanding how
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